03
NAVESIERRRA
2025
VISUAL IDENTITY FOR AN ART IDENDEPENDENT SPACE IN MADRID
DESCRIPTION
NAVESIERRRA aimed to consolidate its visual identity to strengthen communication and positioning. Its program focuses on conceptual projects, far from traditional commercial dynamics. The identity draws from the brutalist architecture of the space and the conceptual art that defines its program, prioritizing ideas over decorative aesthetics and seeking a direct, raw, and functional visual expression. Communication is divided into two channels: the space, represented by gray kraft paper, and the art, represented by yellow, reinforcing clarity and maintaining visual coherence.
DEVELOPEDDevelopment of the logo, color palette definition, corporate stationery, internal signage, merchandising, and design of posts and stories for social media. Graphic system optimized with sustainable materials, black ink printing, and modular formats to reduce costs and labor without compromising quality.
Index
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