GONZALO MUÑOZ © WORK


GM©W is the independent graphic design practice led by Gonzalo Muñoz, based in Madrid.

The studio develops visual identities, editorial projects, and experimental graphic systems with a strong focus on narrative, research, and self-production.





# PROJECTTYPE
YEAR

01 ÑAÑO
Typeface & Specimen Book

02 INTERGALACTIC @ Pitti UomoGraphic Design
03 NAVESIERRRAVisual Identity
04 404 NOT FOUNDArt Direction
05 TERRACOTAVisual Identity & Packaging
06 TYPOLABVisual Identity & Web Design
2025

07 B-SIDEEditorial Design




03
NAVESIERRRA
2025

VISUAL IDENTITY FOR AN ART IDENDEPENDENT SPACE IN MADRID


DESCRIPTION
NAVESIERRRA aimed to consolidate its visual identity to strengthen communication and positioning. Its program focuses on conceptual projects, far from traditional commercial dynamics. The identity draws from the brutalist architecture of the space and the conceptual art that defines its program, prioritizing ideas over decorative aesthetics and seeking a direct, raw, and functional visual expression. Communication is divided into two channels: the space, represented by gray kraft paper, and the art, represented by yellow, reinforcing clarity and maintaining visual coherence.

DEVELOPEDDevelopment of the logo, color palette definition, corporate stationery, internal signage, merchandising, and design of posts and stories for social media. Graphic system optimized with sustainable materials, black ink printing, and modular formats to reduce costs and labor without compromising quality.


























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