GONZALO MUÑOZ © WORK


GM©W is the independent graphic design practice led by Gonzalo Muñoz, based in Madrid.

The studio develops visual identities, editorial projects, and experimental graphic systems with a strong focus on narrative, research, and self-production.





# PROJECTTYPE
YEAR

01 ÑAÑO
Typeface & Specimen Book

02 INTERGALACTIC @ Pitti UomoGraphic Design
03 NAVESIERRRAVisual Identity
04 404 NOT FOUNDArt Direction
05 TERRACOTAVisual Identity & Packaging
06 TYPOLABVisual Identity & Web Design
2025

07 B-SIDEEditorial Design




05
TERRACOTA
2025

VISUAL IDENTITY & PACKAGING DESIGN

DESCRIPTION
Branding and packaging development for Terracota, a natural coffee producer. The project involved creating a visual identity and packaging system that highlights the unique qualities of the product. The goal was to showcase the distinct cultural and ancestral characteristics of Terracota coffee, which stands out for its special cultivation and traditional production methods. The visual language blends authenticity and modernity, creating a strong and recognizable brand presence.

DEVELOPEDThe logo was created using a custom typeface designed specifically for Terracota, inspired by the hand-painted signage of the local city brand. Packaging elements included labels printed on adhesive matt vinyl and interior bags printed on kraft recycled paper, reinforcing the natural and artisanal identity of the brand.














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